Driving Site Visits for a Residential Project in Mumbai

Driving Site Visits for a

Driving Scalable Lead Volume Through Google & Social Media for a Residential Project in Mumbai

We partnered with a residential real estate client in Mumbai to scale demand across multiple micro-markets. The objective was to generate consistent, high-intent leads through paid digital channels while maintaining cost efficiency. Our strategy focused on Google Search, Display, and social media platforms with location-specific targeting, budget segmentation, and continuous creative optimisation.

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Project Running Result

The campaign delivered a steady increase in qualified enquiries with improved lead quality over time. Optimised targeting and creative testing helped reduce irrelevant leads, while structured follow-ups ensured better lead-to-site-visit conversion. The client observed stronger sales pipeline movement within the first few months of execution.

Project Information

Client

Residential Real Estate Client

Location

Mumbai

Service Used

Google Ads, Social Media Marketing, Lead Funnel Optimisation

Campaign Investment

₹18–20 Lakhs

Outcome

3,500+ quality leads generated, contributing to strong site visit momentum and revenue pipeline growth
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